Use your About Page to spark new relationships with your site visitors.
Once a potential customer gets to know, like, and trust you she will be more likely to buy your products and services, and refer you to friends. Your About Page is a great place to create that connection.
3 Essential Elements of Your About Page
Your About page should:
Help visitors know you by sharing details about your business. Tell the story of why started your business, and walk readers through exactly what to expect when they work with you.
Help visitors like you by sharing about your life even if it doesn’t directly relate to your business. Include light details about your family, the causes you support, your passion projects, and your family background.
Help visitors trust you by listing the relevant awards, certifications, testimonials, and press coverage you’ve received.
Tell the Right Story
Even though the About Page tells your story, make the customer the hero of the tale.
Your business is not the pot of gold a customer wants. Instead, your product or service is a bridge to what your customer desires.